“This book provides a comprehensive guide to becoming a vendor at anime, comic, and sci-fi conventions.”

“Lewis writes with an enthusiasm for her subject in a style that is breezy, informal, and a joy to read.”

“Her merchandising expertise and knowledge of the subject matter shine through as she delivers on the promise of the volume’s subtitle, An Insider’s Guide For New Anime Vendors.”

“Engaging, well organized and deftly written; a treasure trove of valuable information for those who want to sell at specialized conventions.”


“… Selling to Heroes, Villains and Geeks is packed with no-nonsense tips, tricks, and techniques.”

“… A “must-have” for any businessperson seeking to break into potentially lucrative pop culture convention sales!”

For full review go to Midwest Book Review of Selling to Heroes, Villains and Geeks, and look in “The Business Shelf” section.

“… a well-written, interactive and highly accessible format, information, strategies and instruction that can help new vendors supply, design and set up a dynamic, unique and successful anime display.”

San Francisco

“Selling to Heroes, Villains and Geeks is beautifully laid out in easy-to-follow chapters with insightful comments on what to do and what not to do, with personal examples of vendor failures and successes. Lewis divides her book into three parts: The Cardinal Rules, Business Battle Plan Blueprint, and Initiate Launch Sequence.  Each section propels the reader forward until they are ready to launch their own booth as a vendor.”

“Though definitely a niche book, Selling to Heroes, Villains and Geeks appears to be the only one of its kind on the market, and given its easy-to-follow information, it promises to be the go-to book for anyone interested in the field. For those looking to sell to anime fans, this book isn’t just a good option, it is a must-have invaluable guide.”

– Stacy Shaw – San Francisco Book Review

For full review, go to San Francisco Book Review for Selling to Heroes, Villains and Geeks